Community Foundation Announces New Name, Logo and Brand
We are Taranaki Foundation.
Community foundations focus on building long term endowments. While this a core focus, we are also branching out into community projects, workplace giving and other exciting initiatives – to create impact now as well as the future. Ultimately connecting donors and partners with the projects and causes they’re passionate about.
“We are unashamedly Taranaki. It is great that the new identity and name reflects this. At our core, the Foundation is about Taranaki people leaving a lasting gift for Taranaki people,” says Bryce Barnett, chair of Taranaki Foundation.
The Foundation was launched in 2016 to encourage and enable generosity in Taranaki for the benefit of our community. Five years on, it became clear we needed a refreshed identity and new name to help us deliver further on our purpose of inspiring a culture of giving and sharing in Taranaki.
“The tagline “Inspiring. Giving.” gives emphasis to the generosity interwoven into the fabric of Taranaki Foundation and our community,” he says.
Taranaki Foundation Chief Executive Josh Hickford said the rebrand is about encouraging a feeling of community inclusivity and ownership, adding that the Foundation is for all of Taranaki. “We want everybody to feel a part of the Taranaki Foundation, it is not our foundation, but your foundation,” he says.
“Our aim is to provide a simple and effective way for individuals, families and businesses to support the communities and causes that are important to them.”
Hickford, himself a new father, sees the Foundation providing opportunity and prosperity for the next generation. “What we are creating now, will benefit our children’s children – that’s exciting.” Taranaki Foundation’s new look will begin to roll out across the region during April, with a refreshed website expected to go live in mid-May.