Shining Peak & Taranaki Foundation | A Shared Vision for Local Generosity
24 June 2025Now in the fourth year of our partnership – Taranaki Foundation proudly acknowledges Shining Peak Brewing for their ongoing commitment as an Operational Supporter.
Based in the heart of Ngāmotu New Plymouth, Shining Peak has brewed with purpose since opening in 2019. Through their bold and generous “5% back to the community” model, every month 5% of beer revenues are donated to different charitable organisations. To date, through ‘The 5% Project’ they have contributed over $288,000 to grassroots causes across the region, a reflection of their commitment to Taranaki, both the place and its people.
Ajinkya Jagdale (also known as AJ), one of the founders of Shining Peak, says, “At Shining Peak, we believe every business should have a social mission at its core. Supporting Taranaki Foundation aligns perfectly with that mission.”
“Taranaki Foundation does invaluable work with far-reaching benefits. We are always looking at where our donations can have a big impact and make positive change for many – Taranaki Foundation does this so well, so we were very happy to partner with them to better serve our community. We care about this region and its people, just as the Foundation does.”
On average, 5% of Shining Peak beer sales equates to about $4,500 each month, which is donated directly to community needs. Beyond The 5% Project, Shining Peak also supports local initiatives by donating beer and gift vouchers for fundraisers, events, and community causes. This is their way of staying connected and giving back to the region that supports them.
Below are just a few of the recipients from their 5% project.
“Shining Peak Brewing is a shining light of what it means to be a heart on your sleeve values-led local business. Their continued support helps the Foundation grow, reach further, and achieve a greater impact across the region. We’re proud to team up and stand alongside them in building a generous, thriving Taranaki.” – Josh Hickford, CE Taranaki Foundation.
We are grateful to Shining Peak for believing in the power of local giving, for supporting not only the Foundation but also the place that we call home. True community leadership.
A special acknowledgment to the Shining Peak team, past and present. A true testament to the company’s values.